Yesterday, HKN chief Davido signed what looks like a
mouth watering deal with Sony Music. According to Davido, he is the
first Nigerian artiste to sign
that kind of deal, that is untrue. Nigerian music stars have hustled for
top international music and distribution deals in the past, even before
Davido recorded the first song of his career.
How has the international deals they signed affected their careers? How successful was it? 36NG takes a look at some of our celebrities and their past/present international deals.
Patoranking
After breaking through the tough storm of Nigerian music business Patoranking proceeded to sign a distribution deal with VP Records, a record label that is famed for housing some of the biggest dancehall stars in the world.
How the deal has affected Patoranking‘s career cannot be pinpointed out exactly as he was destined for great things before the deal. Patoranking is due for an album but is yet to put one out, might be because of complications on album rights.
Despite their impeccable level of success and legendary status, music duo P-Square proceeded to sign a deal with Universal Music Group in South Africa, 2012.
The deal was signed during the May D days.
Coupled with signing with Universal in 2012, they also had a deal in place with Akon’s Konvict around that time. It is fair to say P-Square benefited from their international deals because of the success of their tours.
Akon announced Wizkid has signed a deal with Konvict in 2012.
Excited Akon took to Twitter that year to tweet “It’s official, Konvict/EME is now the official label for Wizkid worldwide. Wow. Hope you ready”.
The Konvict deal opened door for Wizkid internationally but looks like it has expired now.
Before Mavin Records Don Jazzy
signed a forgettable production deal with GOOD Music. That deal remains
one of the worst business decision in the history of Nigerian music. It
was the beginning of the end of him and his partner Don Jazzy.
Don Jazzy appeared to walk out of that deal before 1 year and he said in an interview that he wished he didn’t sign it
Burna Boy announced last year that he has singed a mouth watering deal with Universal Music Publishing Group, a subsidiary of Universal Music Group.
D’Banj
D’Banj signed a music deal with GOOD Music where he
released some of the worst songs of his career till date. Ever since
D’Banj signed that deal, he has been on a journey to self discovery.
Luckily for him, he was able to sign endorsement deals in his home country to he didn’t starve
Afrobeat Legend Femi Kuti has never signed a record deal with any Nigerian company.
Some of the foreign labels Femi Kuti
has signed with in the past includes Tabu, Motown Records, Barclay
Records, Polygram Records, Fontana MCA, Wraase, Knitting Factory
Records.
Femi recently signed a management deal with Chocolate City
UK returnee Seyi Shay penned a deal global recording contract with notable record label Island Universal Records, UK.
Seyi Shay has since released her long awaited debut album Seyi or Shay. Looks like the deal is doing wonders in her life.
Bukola Elemide better known to her fans as Bukola
Elemide is under international tutelage. The 33 year old is signed to
Paris based Naïve Records. Asa is also signed to Sony BMG.
Asa’s deal is a very positive one as her music is not particularly for Nigerian consumption
After leaving Choc City, Brymo signed a new recording and distribution deal with US based music company, Tate Music Group.
Under Tate Music Group re-released his first international album, Trance, under the Tate Music Group imprint. The 8- track album will feature selected songs from Brymo’s last two albums; Merchant, Dealers & Slaves and Tabula Rasa.
We are not sure how the album is doing in the market
Music producer Cobhams Asuquo is currently signed onto Sony ATV (Sony Publishing) London as a songwriter.
Cobhams
is doing very well for himself and is one of the few artistes that
prefer to let their work speak for them. We think his international deal
has impacted positively on him
Egypt 80 Band leader Seun Kuti like his older brother Femi Kuti
has also signed to several international record companies in the past.
He is currently signed to Knitting Factory Records, KFR, the same label
his father was signed at the time of his death.
Seun Kuti
has in the past signed to Mr Bongo Records, Tôt ou tard and it has done
him a lot of favors. Seun’s music is well accepted at-large.
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