Area boys are my target audience —Kenny St Best




While Kenny St. Best was still hoping for a political appointment, about a year after losing out in the 2014 primary elections of the APC, she hit the recording studio. The result is a new single titled Ire (translated in English as ‘good tidings’). The video, she says, will be released soon.
The gospel singer does not think that being fully involved in politics would distract her from making more music. “Music is my first calling. It is my real profession, while politics takes second place. Nothing can take me away from music because it runs deep in my blood. In fact, every Sunday I go from one church to another and sing. I don’t make noise about it because it is my life,” she says.
However, she prides herself in being a gospel singer with a difference. Quite early in her career, she notes, she decided not to dabble into secular music but to focus on a kind of gospel music that would appeal to a wider audience and cut across different strata of the society.
“I set out to create a kind of gospel music that would be accepted by the average Nigerian on the street. I am talking about gospel music that has ‘street credibility’ – the type that deejays are happy to play alongside other kinds of music and even area boys (or street urchins) will be glad to listen to,” she says.
Unlike most gospel music artistes today, Kenny does not mind having her songs played in a night club or wild party, where lots of alcohol is being consumed and undesirable elements are in attendance. Rather than target only born-again Christians, she would prefer to reach out to the crowds in night clubs and beer parlours.
Describing them as her target audience, she says, “This is the reason why I have settled for gospel music: to reach out to this kind of people and spread the good news to them. Since they will definitely not come to church on worship days, the gospel has to reach them anyhow. And one of the ways to draw them closer to God is to present gospel music in a way that they will accept.
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